Last updated: October 10, 2026
Hatlock Holmes ("we", "us", or "our") operates hatlockholmes.com (the "Site"). This page informs you of our policies regarding the collection, use, and disclosure of information when you use the Site.
Hatlock Holmes is a hat deal aggregator. We periodically collect publicly available sale prices on New Era 59FIFTY fitted hats from various online retailers and display them in one place. When you click a deal, you are taken to the retailer's website to complete your purchase. We do not sell hats directly.
We do not require you to create an account or provide any personal information to use the Site. We do not collect names, email addresses, or payment information.
Like most websites, our hosting provider may automatically collect certain technical information, including:
This data is used solely for maintaining the security and performance of the Site.
The Site saves a few small things locally on your own device, using your browser's storage:
Apart from the anonymous game results described below, this information never leaves your device. It is not sent to us, we cannot see it, and it is not shared with anyone. Because it lives in your browser, it will not follow you to another device, and clearing your browsing data will erase it.
So everyone can see how the crowd did, the daily games send a little information to a small counter we run on Cloudflare:
It is anonymous: no account, no name, no cookie.
To stop one person sending hundreds of results, the counter limits how many results one internet connection can send to each game each day. It does this without storing your IP address. It stores only a scrambled code made from your IP address, that day's date and a secret key. The code cannot be turned back into your address, and it changes every day, so results cannot be linked from one day to the next.
Hatlock Holmes runs no analytics or tracking scripts of its own, and we set no cookies ourselves. Two outside parties may set cookies:
Google ads. Some pages may show ads served by Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this site or other sites. Google's use of advertising cookies lets it and its partners serve ads based on your visits here and elsewhere on the internet. You can opt out of personalized advertising in Google's Ads Settings, or opt out of some third-party vendors' use of cookies for personalized advertising at aboutads.info. Google explains how it uses information from sites that use its services.
Affiliate tracking. When you click a link to a retailer we have an affiliate relationship with, that retailer's affiliate network may set a cookie on your browser so any resulting purchase can be credited to us. As described below, this applies to a single store.
Hatlock Holmes has an affiliate relationship with exactly one retailer: New Era (neweracap.com). If you click a New Era link and buy something, we may earn a commission at no additional cost to you.
Every other store link on this Site is a plain, direct link. No tracking, no commission, nothing in it for us. Nor does the one affiliate relationship influence what you see: deals are ranked by arithmetic on price and discount, the Case of the Day is scored the same way for every store, and New Era gets no advantage in the feed for being a partner.
The Site contains links to third-party retailer websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any site you visit through our links.
The Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.
If you have any questions about this Privacy Policy, you can reach us at [email protected].
